[un]conscious-stream[ing]

Psalm 144:4 Man is like a breath; his days are like a fleeting shadow.

Message & Media (part 5) – Postmodern Trends

The current trend in our postmodern culture is toward image based communication.

Just think about any major company or product. Most of them don’t show the whole name of the company, they either have a few letters or just a logo – an image, see the image below as an example. Most major brands we can identify by their logo or first letter due to the font / style.

corporation-logos

However, in this prevailing image culture, this changes our thinking, images aren’t good at articulating arguments, categories or abstract ideas. They present concrete realities (regardless of how much they have been airbrushed!)

Images can speak louder than words

The Words ‘Poverty’s Child’ are Propositional & Sequential, Rational and linear (L brain), It is Abstraction without Experience.
The picture below is Presentational & Holistic, It is Intuitive & Non-linear (R brain), It shows us a Concrete representation of experience.

poverty

Another example would be the new (imported) concept in UK of the televised political debate. – The local government candidates are voted upon not on their merits or policy pledges, but more on how well the leader of their party – broadly not voted for directly by the voter – comes across as a public debater & arguer! It’s becoming a subjective, intuitive evaluation of the image we see of the person as opposed to careful, left-brain analysis and evaluation of what they are putting across.

I believe in the future, this will be remembered the age of electronic culture, the age of the image and of technology. The overwhealming likelihood is that the display screen will become the ultimate relic of the electronic age. We can’t get away from them, they invade our homes, cars, pockets. We are addicted to the flickering pixels of the backlit or projected computer display screen.

So, what are the lasting effects of electronic culture?

Lets examine it with the McLuhan analysis tool.

What does electronic culture enhance?

Intensifies ‘right brain’ encounter with God, encourages a corporate approach to faith, increases reliance on intuition and experience in ‘knowing God’

What does electronic culture reverse into?

Relativism, reverses capacity for abstract thought and critical reasoning.

What does electronic culture retrieve?

Eastern orthodox & Catholic spirituality – contemplative icons & the ‘story’ aspect of the Gospel. Jesus’ centrality to faith.

What does electronic culture obsolesce?

Belief in metanarrative, belief in conversion being a one-time event, the role of abstract propositional faith and the full impact of Paul’s letters.

Clearly here we are not saying that electronic culture removes completely the impact of Paul’s letters, more that it changes our perception of the meaning / use / importance of the letters.

I believe that culture and the way people receive messages is changing, the trend from the onset of modernity – the age of the printing press – was from an experiential, visual, communal, holistic model to an individualistic, highly rational concept of the gospel. With the continual march into and through post-modernity, we are seeing the trend reverse towards a much more communal, experiential concept again.

How do we feel about the possibility of our methods and thus our message changing due to this paradime shift in thinking as a result of the postmodern, image-based, electronic, technological culture in which we are living and our children are growing up accustomed to?

Comments on the above question please!

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3 responses to “Message & Media (part 5) – Postmodern Trends

  1. David McHaffie 28/04/2011 at 23:19

    Our methods of communicating our message have clearly changed since John Thomas’ times, but perhaps not enough. People, including us, are conditioned by our upbringing and ongoing way of life. We can fail to recognise the gulf that may be between us and those to whom we “preach” (used in its widest sense).

    • Alex Green 29/04/2011 at 07:09

      Absolutely, I think that the current generation growing up, has a very different cultural and media understanding and environment even to mine when I was growing up and I’m just shy of 33!
      Which is why it is very important to understand the media forms properly before we just dive into using them.

      Safe journey!

    • Andy Gill 29/04/2011 at 11:33

      David – I agree and I think it is a fundamental duty to attempt bridge this gap as part of our preaching activity. Not to do what suits us, but to do what will get our message across best.

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