[un]conscious-stream[ing]

Psalm 144:4 Man is like a breath; his days are like a fleeting shadow.

Message & Media (part 8) – Workshop Summary 1

Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is – his good, pleasing and perfect will
Romans 12:2

With respect to media there is a very real sense that we can easily be ‘conforming to the patterns of this world’ if we fail to understand our media & media choices.

Media is not just a neutral conduit through which information passes, we have looked at this earlier in the series.
The media changes the message. Or as McLuhan said

“The Media is the Message”

If the media is conflicting or inappropriate to the message, the message changes into something we don’t want it to be or is lost completely.

Our current media landscape is like our cultural landscape it is in a constant state of flux. Always changing, always developing.
How prepared are we to put God’s message into the places where people are now searching, the places that perhaps didn’t exist before?

We then looked into what media forms we currently used as a group, at a personal level and a church level.

I took a moment at this point to emphasize the message that Tim Genders was making in his talks at the wekend, that the most important, oldest, most reliable, most tried & trusted, most effective, best possible media form is YOU (or me – it is the human being).

This is bourne out in Jesus being God’s medium and message.

‘The Word became flesh and made his dwelling among us. We have seen his glory, the glory of the one and only Son, who came from the Father, full of grace and truth.’
John 1:14

So individually and more importantly, corporately as part of the church, as members of Christ’s body, we are now God’s medium and message in the world.

The scriptural vision of the church is one in which individuals exist for the sake of the community and the community exists for Gods mission in the world. God chose the church, in all its various and disparate, both sometimes flawed and sometimes beautiful ways, not just individual Christians as the medium for his ongoing mission.

We are the medium, individually, but, more importantly: corporately. How this looks in reality will vary from congregation to congregation but the experience within our churches should be one of a foretaste of Gods kingdom as we hold faithfully to God’s agenda and try to live his message.

So if what we do doesn’t look like Jesus, it’s not the right message, whatever we are saying. If the whole picture of the medium of us in our churches doesn’t look like Jesus did, it won’t matter what we say or preach, the message is not coming across right, we are living a paradox.

We have the ability as God’s current medium in the world to enhance his message or to undermine it by how we behave.

With us being the medium and the message, it is through relationships that we spread God’s message. That’s the way God did it, if we are to reflect God’s methods, then relationship is the way to use our medium to show God’s message.

Outreach or preaching is best and most effectively carried out through relationship. Real, face-to-face interactions with real people, which can then be carried on and forwarded and maintained through other forms of media or technology.

We briefly looked then at the second most common media form that has shaped the world we live in to date, It has influenced the whole of current society, how we learn, work, live, everything: Print as I expanded in part 4 – ‘Modern Relics’.

The printed page is the ultimate relic of the modern age and the printing press.
It creates the perception, as letters and words follow a sequential pattern on a page that we can be completely logical, rational, sequential, objective. It also reinforces private learning and individualism.

How relevant is print today? In the world of church, in the area of preaching and sharing God’s message. Does the way we are affected by print change the way we view and interact with and share God’s message?

We discussed some very real examples of how print media has been good (Newbury placing an advert in a local circular and having a great response to a kids summer club, and some kids keeping coming afterwards) but also examples of how recent print media has been of little or no value (Handing out foreign language flyers in Bulgaria, with little or no uptake / 20,000 flyer drop in Manchester with a return of [if we are very generous] 0.0015%).

A Quick run through of Print options (add anything in comments if you have more to add to this):

  • Poster / Billboard / A-board – Useful, static info, portable info for events.
  • Invitations – Only really good if personally handed to people you have a relationship with.
  • Newsletter – Could it be electronic or opt-in?
  • Booklets / Pamphlets – Could they be moved to be Web based?
  • Leaflets / Flyers / ‘Bills’ – Very low return on High financial & time investment.

We also touched on making sure that if we move things towards electronic medium, we are careful not to then leave out a generation that are not connected electronically.

I’ll cover the rest of the workshop in the next post, that’s more than enough for this one!

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