[un]conscious-stream[ing]

Psalm 144:4 Man is like a breath; his days are like a fleeting shadow.

Message & Media (part 9) – Workshop Summary 2

We are, inexorably and undeniably in the age of electronic culture.

We explored what media choices are now available and drew a ‘Media Web’, exploring briefly the different media and all their links!

With this available ‘Media Web’ in mind, we then looked at some other key questions to ask before we jump in to using any form of media.

Who are we trying to reach?

Do we understand our ‘target audience’?
Remember, people may not use or interact with a media form in the same way you do!
Do we need to find a member of the target audience that shares our passion for the message to advise us on how to best utilise the medium?

Are we, like Jesus finding a way to connect with the people that are searching, the hopeless, the unreached.

If we understand who the message is for what would that do to the way we do things?

Remember, Marketing is not the same as Outreach. But they need to go hand in hand.

At this point in the workshop, there was complete freedom to choose to explore any media type in greater depth and as a kind of case-study for the McLuhan analysis tool, ‘twitter‘ was chosen by the group.

Here’s what the group came up with (for an explanation of how the tool works, have a look at Part 3).

Twitter-Analysis

At The Bethel, we use twitter to publicise the podcast, notify people of what is happening with various activities and provide occasional, possibly even irregular, apposite quotes and bible passages that we feel moved to share. The podcast notifications are set up to be automatically tweeted when the podcast file is uploaded and the rest of it takes very little, if any time or effort. For The Bethel, twitter is a small tool and very low maintenance, it’s used more as a publicity or broadcast medium than a conversational or engagement medium.

Next Post will wrap up the rest of the workshop and then I’ll do a post detailing use of display screen projection as I think it deserves a post of its own.

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